DMI

​Development Media International (DMI) runs evidence-based media campaigns to change behaviours and improve lives in low-income countries.

DMI

​Development Media International (DMI) runs evidence-based media campaigns to change behaviours and improve lives in low-income countries.

DMI

​Development Media International (DMI) runs evidence-based media campaigns to change behaviours and improve lives in low-income countries.

D

evelopment Media International (DMI) runs evidence-based media campaigns to change behaviors and improve lives in low-income countries. DMI conducted the first randomized controlled trial (rct) to demonstrate that mass media can change behaviors. DMI was set up in 2005 by Roy Head, who has spent his career pushing the limits of what mass media can achieve in post-conflict and low-income countries. Roy worked at the BBC and the UN before setting up the health division of the BBC world service trust in 1997, and leading award-winning media campaigns in 16 countries. Roy set up DMI to bring scientific rigor to mass media campaigning, by modeling and testing how many lives can be saved and acting on this. Foxhill Arts was hired to do Sound Design and the final mix & master of their latest explainer.

Watch the result.

Client: DMI

Sound Design: Foxhill Arts

Mixing & Mastering: Foxhill Arts

Visuals Production: Mosaic Films